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Award winning, B2B and B2C creative thinking

With over 30 years’ experience, I’ve helped the likes of Amazon, BMW Motors, Danone, Nationwide, PayPal, Greenpeace, and the NHS. Along the way, I also wrote for Have I Got News For You (feel free to insert your own pun about the work).

work

Services

I can help you with creative strategy, concepts (integrated or single channel), copywriting (short and long format), scriptwriting, content design and brand and TOV development. My experience covers B2B, B2C and Not For Profit.  

My five key principles

1.

People don’t care about brands as much as we'd like to think they do.

2.

Time is precious in our multi-tasking world. 

3.

Never forget, emotion drives most decisions. 

4.

Make what you need to say, or people to do, connect on both an emotional and rational level.

5.

Don't waste people's time time or make their lives difficult. If you do, you're unlikely to get a second chance with them.

Some of the clients I've helped

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