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BMW
Now THAT’S a bike.
Our Role
• Digital
• Content
• Film
We worked across all of BMW Motor's brands including BMW, MINI, Rolls-Royce and Mottorrad. When their latest superbike won a string of awards, BMW Motorrad asked us to create comms to celebrate the win for their internal audiences. But rather than put some stills together or use existing footage, we took a camera and a few gro pros that brought the bike to life. BMW Motorrad proceeded to use this for public facing events and then bookended it to support their internal drive supporting our work in redeveloping their websites.
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